Digital Marketing is the new and modern way of Marketing. In this digital era, digital marketing also allows customer support 24/7 other than just market their services and products. It also interacts with Social Media Apps like Facebook, Instagram etc.
Search Engine Optimization (SEO)
In the current trend of internet world, having an online presence is nothing until it can be seen by most of the online customers’ worldwide. For this you need to optimize your website, so that you can achieve top search engine placement in some of the major search engines like Google, Bing etc. SEO is quite simple for some websites. The complexity involves in analyzing the website, aligning the website code, understanding the primary keywords, content alignment, website navigation and changing the internal links. By implementing the said SEO services your website may achieve top ranking significantly.
Social Media Optimization (SMO) & Social Media Marketing (SMM)
Nowadays, social networking websites like Facebook, Twitter, Pintrest, Instagram and LinkedIn, used by everybody on daily basis. When you connect your websites with these networking sites, then more and more people will know about your company, products and services. You can continuously connect with your potential clients at any time. SMO improves your business’ brand name, products and drive the traffic to your website. SMO is considered as an updated version of SEO. Furthermore, social networking sites have a great marketing feature to sell your services to the targeted audience.
Google analytics is a free service from Google that help you finding the details such as you how people are finding sites, how they exploring it, and how you can enhance their experience. With this information, you can improve your return on investments, increase the conversations and make more money on the web. Web Analytics or Google analytics is not just a tool for market research and business research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Web analytics provides information popularity trends which is useful for market research. Google web analytics helps person sitting at Edmonton can get the details about the visitor to his site from every part of the world.